Audio can make a campaign more engaging, but a generated or uploaded sound track still carries rights and consent responsibilities.
Use voices with permission
Do not imitate a real person’s voice without the necessary permission. Generated narration should not be used to deceive viewers about who is speaking.
Understand music usage rights
Check whether music is licensed for commercial use, advertising, social publishing and the intended territories. A subscription to a tool does not automatically cover every use.
A business can use an authorised synthetic narrator and properly licensed music, then retain the approval information with the project.
Keep records for approved campaigns
Record the audio source, licence or consent, approved script, intended channels and campaign dates. This supports responsible review and later updates.
Limitations and responsible review
Licensing terms differ by provider, asset and usage. Seek professional advice when rights are unclear.
Generated scripts, media and recommendations should be checked against the approved business information, source assets, rights, platform policies and intended audience before professional use.
Conclusion
Treat voice and music as governed production assets, not free additions to an AI video.